I think that what most companies fail to understand is the concept of "free advertising"..just imagine, you get a deal with Grumman to include a small video of what a great brand it is, that they built some of the finest aircraft on WW2, and that they still use the same care and technology advances in their current products....or Boeing/Douglas...to include the real deal ( with the cool logo on the control yoke on their planes)...this people fail to see a good platform to advertise their products to new consumers via branding of their products on mass media.
Free publicity...in a day when you have to pay 22,000 bucks to put a full page add on a magazine, you can not beat the free part.
imagine something like this on a game box:
aircraft depicted in this game are courtesy of "insert name here" manufacturer of high tech "aircraft/satellite/etc", please see our website www."manufacturer".com to learn more about us.....bling....more people learn about them, and they can actually increase the sales of whatever they do , 75 years after they made that product depicted on the game....for free.
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03-30-2008, 04:43 AM
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