Spot on furbs. 'Worth' in a market context is exactly what you can persuade people to pay for something, not what it cost you to make it. If it costs you more to produce than you can charge then you either a) take a loss, b) don't make it in the first place or c) figure out how to make it more efficiently. Not rocket science.
I suspect these guys should provide a download version (i.e. no boxed stuff) for a reduced cost to capture the guys who just aren't going to pay full price. Why not? It wouldn't cost much more to implement and would bring in more revenue. Charge 10 euro for the download version and you will get a lot more people buying it and that's 10 euro they wouldn't have had otherwise.
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07-19-2011, 08:22 AM
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