Two words: scenario editor

[City Builder]

The higher the brand loyalty, the more money they can get for it when they sell off the brand.

I'd really like an editor myself too. Regardless if I only release 1 out of the 10 maps that I design, there is an added value to me as the consumer to have an editor and be able to muck around in it creating my own little worlds. If I feel one is good enough for release then i do so, but none the less the extra value is there when an editor is included and makes me more loyal to a brand and more likely to buy the next full sequel that has all the new gameplay that the developers would be best suited to provide.

While I am liking KB-TL a lot right now, when I first opened it and found no editor, my fist impression was to go over to ebay.com and post it up for auction and try to get back what I can for it. For me, HOMM V would have sucked hard if it didn't eventually put out the editor, and I wouldn't be still playing it, and hoping that they will have a HOMM 6 whether from same developer or different. But I didn't sell KB-TL on ebay I decide to play it and hope that the developers throw us a bone and give the editor in a patch soon so that we can create our own worlds to play and not be stuck inside just their imagination to play KB-TL.