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Originally Posted by kendo65
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Yeah, but is it available?
From your Tom's article:
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GeForce GTX 670 2 GB Review: Is It Already Time To Forget GTX 680?
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Not like it was ever really widely available anyway, right? The GeForce GTX 670 offers most of GK104's on-chip resources, doesn't give up much performance, and costs $100 less. Now, let's see if Nvidia can make enough of them to satisfy demand.
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It’s hard to have a straight-faced discussion about value with the prices of high-end graphics cards shooting off into space. But when Nvidia told me that it planned to sell its GeForce GTX 670 for $400, I was ready to get serious about the V-word.
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This particular round kicked off when AMD teased the Radeon HD 7900-series ahead of the holiday 2011 buying season, culminating in a preview just before Christmas that has us wait almost three weeks before the first cards started appearing for sale. A handful of very soft launches later, we had Radeon HD 7800- and 7700-series cards to talk about as well.
Nvidia returned fire with its GeForce GTX 680, offering better performance and a lower price than AMD’s flagship. Its supply was so low, however, that online searches continue turning up zero availability, even today. But the move forced AMD to drop the MSRP on its Radeon HD 7970 by $70. Then came the GeForce GTX 690, nearly doubling the 680’s performance at a $1000 MSRP (practically closer to $1200); and still no real availability.
Sizing Up GeForce GTX 670
And that takes us to the GeForce GTX 670, which we’re told is launching in greater numbers than GeForce GTX 680, but to higher demand, possibly resulting in a similar outcome.
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On paper, the GK104-based card costs $400. And because it’s roughly as fast as a Radeon HD 7970, you’d think that AMD would need to shave yet another $80, at least, from that board’s MSRP. Seems a little unjust though, doesn’t it? Accept that you can’t amply support demand for something, introduce it anyway, and claim a Pyrrhic victory as the competition is forced to cut the prices of more readily-available alternatives again and again.
Sound crazy that we’d decry lower prices on high-end hardware? Sure. But there’s a method to my madness. On one hand, I’d love to hand the GeForce GTX 670 an award for matching the speed of a card that, only a month ago, was priced $150 higher. On the other, persistent availability problems plaguing past products based on the same architecture mean that you, the Tom’s Hardware reader, could float around in a perpetual holding pattern until Nvidia sorts out its supply issues.
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On Amazon.co.uk I'm seeing about £400 (which ought to be $640) for GTX 670 2GB, that says to me that nVidia do have a supply problem, I'm seeing HD 7970 3GBs for about the same price (one at £331, but I'm not sure that isn't a mislabelled HD 7950).
My next card might be nVidia, but I'm not desperate yet, and if supply really is tight or AMD's prices drop, it might not be.
05-14-2012, 06:31 PM
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