Why is Ubisoft so bad ?

Well you have to give them credit for the amazing job they're doing to promote Cliffs of Dover. . . they have a "web site". . . . well, a front page.

Pretty much all the hype built up for the game is due to 1C and Oleg actually releasing content themselves and giving interviews. Ubisoft only cares about A++ titles that they can make for consoles and maybe do a crappy port to the PC.

Plus they like to "buy" a dev team, squeeze out a product as fast as possible, and then lay them all off as soon as the game goes gold. That's one reason why their patches suck, because they don't have anyone from the original team working on them.