While I'm as thrilled as anyone about this, I fear it's a bad move by the marketing department to change the name "in the last minute". As I understood it, the plan was to make a NEW series of games called Storm of War, in which Battle of Britain would be the first installment. That would make perfect sense.
Since they decided to keep the Sturmovik name, there's a chance that customers will think "oh it's just another expansion for that ancient game" and move on. But on the other hand, Sturmovik is a well established brand name.. so who knows what's better??
Anyway I don't care too much! Looking forward to flying again!