Nobody outside of the community knows what SOW is, so there is no need for them to google it. I don't remember if the magazines with articles regarding SOW gave a website such as the IC forums for futher info.
It would be interesting to find out what effect the SOW.com name has on the release of SOW. I doubt it has that much effect considering Oleg hopes to have SOW released before the end of the year.
But like you I haven't seen enough evidence from the developers to conclude that the sim will be released this year. Although all you can really show in screenshots are aircraft, cockpits, DM's and terrain. Who knows the game engine, FM's, DM's, Cockpits, Weather are complete and they are just finalizing the terrain, developing missions, squashing bugs, and optimizing code. He must be fairly close if he hopes to have the sim completed by the fall. We simply can't make an educated guess, because we don't have the required info.
From my point of view even if we don't see a dedicated website until October/November doesn't mean we won't see SOW this year.
That said we all know how complicated this sim is and cr*p does happen on a consistant bases. The good news is even if cr*p does indeed happen we may actually see SOW within months instead of years.
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