First of all, you should consider carefully what you're doing. Are you rushing blindly forward? What does your army cosist of? Is it balanced? How many tanks (meaning units with a lot of hit points or units with 20% or more physical resistance), how may healers and how many ranged units does it have?
After that, you must take a look at the enemies and learn their strenghts and weaknesses. For example, is there an element they are weak (meaning negative resistance) against? If there is, use it! Are they fast? Are they slow? If the enemies are fast, more close combat troops or more ranged troops without close combat penalty are called for. If they are slow, get 1 tank and 4 ranged units and mow them down while they advance at you.
The next thing you must learn to do is to analyze when to stay on the defensive, and when to go on the offensive. The game is somewhat hard for people who never played chess, as chess teaches you to carefully calculate the options. This is valid for this game as well. You should know when to rush, when to slow the enemy advancement, when to cast offensive spells and when to cast buffs/debuffs.
I recommend you switch to easy difficulty, get the hang of the game and then try normal again.
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