I think here it is the other way around.
If one knows he has the best product, i.e. ww2-air-combat-sim, there is small need for advertisement at all.
Everybody already interested in this genre knows CoD, the majority of possible customers.
Once the sim is out the game-magazines will write about it -> free advertisement, not about how it will possibly be, but how it really is.
Thats where the majority of not already addicted players will be reached.
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