SoW: Battle for Moscow and other Igromir news

[swiss]

Originally Posted by Oleg Maddox

Completely agree with you. I was against such name, but it isn't my decision....
I already had a problem answering interview questions of journalists... I didn't understand them about what is speech... or the new in this area journalists simply was asking some time absolutely not in theme questions due to this mix.
So I personally say Battle of Britain... without Il-2 and other things...
In English it has a bit other name, but anyway with Il-2 as the main.....
Do not use already world well known Storm of War as a name of new series and just adding the line
'from the creators of award-winning Il-2 sturmovik series' would be way better really. If someone dislike SoW sounding not so nice then simply better to make other name... Hope publisher will read it. Anyway I may disagree with the name Il-2 for the completely new series, but final decision - from publisher.


I will try to speak to big guys that to find solution....

The pubisher is imho right to keep IL2 in the name, as "IL2" is widely known as quality product.
(Compare BF or CoH series, they sell their products the same way, very successfully)

BUT:
It will get confusing when you launch more add-ons.
How can the customer tell the difference between IL2-PF, IL2-Manchuria, and Il2-BoB, IL2-BoP, IL2-whatever - it's already very confusing.

I think you need a new brand, something like:

IL2 "evolution"
-> BoB
->BfM
->Korea

...would imho make sense.
"evo" is just a placeholder, the marketing guys should figure out what fits best - can be everything but "sturmovik", lol