to developers: how to boost sales

[akuma]

Originally Posted by Cwl

If they want this game to sell they need to change the name.

the IL2 Sturmovik may be known in Russia and the Former Soviet Union but that isn't a huge games market- at least not for Xbox 360 or PS3. apart from plane buffs few people know what a Sturmovik was.


If they want to sell this game they need to capitalise on the brand power of the Spitfire in Great Britain and Commonwealth countries such as South Africa, Canada, Australia and New Zealand.

In America they need to capitalise on the P51 Mustang .

If they did this I guarantee it would boost sales 10x.

Normally the basic concept of your post makes sense, but this is possibly one of the few exceptions to the rule.

This game will only really appeal to flight combat gamers, and most FCG fans already know IL2.

I dont think renaming it to Spitfire X, would attract more sales than a pre-established brand.

[ensoenso]

lock this thread please, this is getting stupid

with that being said, in case most of the posters ITT are older then 12
most of you should already know. that to boost sales you need exposure, and a good title alone cannot do this, let alone a NEW TITLE

what you need is MARKETING, i.e. lots of commercials, trailers, demos, etc
what OP should've recommend is to put more of those, not change the title.

now, the decision to use the title IL-2 is because it's already an established brand in the flight game/sim community. so anyone that would like to play this game already knew this game is going to be released.

take for example coca cola zero! you don't market it with a new brand, you use coca cola +, zero because everybody that likes soda already knows coca cola. a new brand would require more marketing resources to achieve the same effect!

i don't really see a reason that justifies OP's proposal other than blind nationalistic pride, ignorance, and or 12 year old USA USA USA!.

[tootingdog]

"IL-2 Sturmovik" should have received the smaller font and "Birds of Prey" the large font. Birds of Prey really illustrates best what this game is about which is several types of fighter aircraft. In fact, I consider "Birds of Prey" the true title of this game.

It's too late and thus it is moot for any name change because the product has shipped. However, naming this game after one airframe type is wrong and misleading anyway. So nope, no reason to name it "Mustang" or "Spitfire."

The front of the case does not include an image of an IL-2 nor does the back and thus they are not trying to push this particular airframe, it seems. The images speak louder than words as to whom the company is trying to market to and I see lots of Spitfires all over a game titled IL-2 Sturmovik.

The franchise name is just not going to be as much of a draw on the Xbox. At least not yet. And thus why I scratch my head as to why it receives most attention on the cover.

To you historians, congratulations that you know some of the lesser-known aircraft to westerners; but, I am certain this game is not being marketed only to historians. The cover *image* is going to draw people to the game much more than the name but that name might keep a few people away.

Why not make a game titled "George" in big, boldened font with a smaller font below that which states: "fighters of the Pacific war."

[Pup]

Originally Posted by tootingdog

To you historians, congratulations that you know some of the lesser-known aircraft to westerners; but, I am certain this game is not being marketed only to historians.

I guess you totally forgot to read the rest of this (now silly) thread then.

[Wissam24]

Originally Posted by tootingdog

Why not make a game titled "George" in big, boldened font with a smaller font below that which states: "fighters of the Pacific war."

I would SO play George FOTPW

[Riceball]

Here is the bottom line.

If you have never heard of the IL-2 series, you are not a fan of the genre. And are not interested in the game in the first place.

So changing the name would do nothing.

Pretty silly suggestion.

Edit: I did'nt know what an IL-2 was. But I knew it was the cream of the crop of air combat games.