Quote:
Originally Posted by swiss
And this is their 1st and probably last major error.
As start-up you should be able to finance yourself for at least 12 months with more less 0 turnover, heck you should even calculate loss on each item sold.
As small company they dont have the $ for a huge marketing campaign to enter the market, so they have to rely on customer feedback/Word of mouth.
With those fantasy prices they won't achieve either.
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Starting is hard, really hard for a 'standard' start-up these days. And if you add the current entrepeneurial environment, with unreachable bank credit, it becomes harder, even.
But if you are introducing a worldwide new product, with the compulsory patents involved - you don't want to work for free for your potential competitors, big companies that can kick you out of the market in a couple months if you don't protect yourself - it's a burning hell. Twice a burning hell as Paccus has 2 patents on their products. The patent costs are outrageously high, as current Hawk price ;o). It's like the water drop torture: every month your patent agent will send you an email telling you about another over 2.000 euros payment or more for several yeras. And you CANNOT FORESEE the total amount of that worldwide patent costs because it depends on each and every country patent offices. What is OK and 'cheap' in Japan, may become a nightmare to get the patent for in Australia. Every patent office is likely to think different about your claims. And that means $$$$$$$$$$$$.
A real nightmare. I can tell.
Engadin.
05-13-2011, 03:14 PM
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