I think they are getting some beers and playing the game to test it. It will be a hard time for at least....mmmm... three months. Or not. Or yes.
Then they'll reach a difficult point: getting the game into games shops.
It will take several months for calling the trucks, calling the shops, calling for more beers, closing the game box, re-studying the algorhtyms of multidimensional media digital databases and having a good fight, including smashing beers on each other's head, to discuss the game price.
When the boxes arrive at shops, it might be a bug: they will forget to put the DVD in, because of several database errors. The game will be delayed to 2009 q4, in order to find the DVDs and get some f*****g ice-cold beers.