I think like Mandea said its probably just about the level of awareness. I know when Jeff Vogel, who runs spiderweb software, started putting his games (Avernum, Geneforge, ect.) out on steam and for cheaper he got a big leap of sales. Steam does have a huge market and so is a good choice to have a release that uses it.
I still think I should have the choice of using it or not though. Some games I would use it because I had a lot of friends who had the game and so would like the chat function and other nice things. Others I would not because I have no need for them.
I will also point out that having steam attached to the game has broken the game on release before. Usually this gets patched and fixed but sometimes is does not. My roommate has a mac and some of the games he got off of steam he has to use workarounds just to play the game because of the steam interface causing problems.
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