They could have done lots of things, but the guy at NG probably decided to make himself look good to his boss, and get something for nothing.
Bottom line is that had someone with 1/2 of a clue looked at the box art before it went on press, we would not be having this conversation. It's that simple. Even a decent copy editor familiair with product packaging would have corrected this, doesn't need to be a lawyer.
It was not ABOUT the package, but the package opened the door because the package failure was open and shut, Ubi would certainly have lost in court there, no question. At that point it was cut their losses time, and negotiate as NG wished so they didn't have to reprint/recall X thousands of boxes, plus probably pay some damages.
Note that we do not know the settlement amount, and it was very likely a fee that NG would consider a nearly symbolic amount. 1C might not consider it symbolic, but 1C products go doe $50 a pop, and NG products go for 50 MILLION a pop. So even $500,000 would be 1% of a single sale to NG. It would be like ubi charging a symbolic fee of 50 cents.
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