The majority of people who are interested in purchasing flight Sims are generally and already involved in the flight-sim "community". Marketing for this niche of a genre is unique from that of a mainstream style game.
When someone becomes interested in flight-simulations, they will likely do research and end up here, as IL-2 is widely considered the best of the best in its class. It must be understood that most people aren't interested or haven't the patience for historical simulations, so this title cannot be expected to be so robustly advertised.
Because of its specificity and distinction as a genre; most potential customers will find Cliffs of Dover and it will be successful. Not to mention the fact that the developers plan for the game's lifespan to last around a decade into the future.
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