Well, it may be that these two things go hand in hand. KBTL sold a lot of copies via electronic means... because that was the delivery paradigm that was pushed for it. Keep in mind that for a smaller company, boxes are significantly more expensive than digital distribution. Honestly, if I were producing this kind of software, I would really consider trying to focus solely on the digital element. Also helps that you don't get so strongly tied to your publisher this way, and are future proofing yourself against the slow degredation of the physical market place for digital goods.
That's probably a less snarky way of saying what I did before.
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