What's with activation from Gamer'sGate?

[OGKingsBounty92]

I just purchased the Platinum bundle and all works great so far at least with TL and AP but when I installed Crossworlds yesterday it said I had "2 activations left". What kind of garbage is this? They advertice the game as a purchase not a "rental". This is why I'll never buy a download game again, first and last. I do reformats and clean installs at least once a year on my pcs for security and to have them running at best performance. I'm also a musician/guitarist and every 6 months when I update my DAWs software I like to start clean and reformat then.

Do any of you do regular reformats, which everyone should by the way. If you do and you have a "rental" how do you get around this if you can't activate any longer? This is ridiculous

[cicobuff]

Which is why I avoid GamersGate. Even their "DRM-Free" games NEED activation!!!!! Got hit by that when I bought HOI2 Complete from them. Total bullshit.

[Nike-it]

Guys, you can always deactivate the game and use the same activation once again.