Why this game is so low in sales ranking?

[aaaaa]

As most ppl here would agree, this is damn good game.
It got quite favorable reviews and respectable review score from major game review site. But I didn't expect much before playing it. To my surprise, it indeed turn out to be highly enjoyable quality game. The reviews were no exaggeration at all. I and few of my friends had a lot of fun and great pleasure playing this game. Similar favorable reaction from local game-discussion site where I frequently visit and they are not even native English speaker. It worked perfectly well out of box without hitch, without any patch. Well-crafted, beautiful and varied scenery and wide-variety of creatures and items. Minimal, quick loading time on quite modest old PC. All these without expensive cutting-edge graphics board or CPU. Most of all, I cannot praise enough well-polished game difficulty balance of this game. That kept me possessed to it till end of game. US publisher, Atari, is big-name in game market. The price is quite right. At least, this must be one of best game of this year and high-quality precious gem of PC game in recent few years.

But the Amazon sale rank or other game popularity rank are bit disappointing.
Yeah, the game name -- King's bounty -- is not well known among younger generation gamers. But, many of them should have heard the name associated with HOMM series. So, it is not new, unknown, obscure title from foreign county. I know that turn-based RPG/strategy like this or HOMM is not so popular game genre in vogue nowadays like run-of-mill FPS or RTS. Some English translation of this game has something to be desired.

But I don't think the sale figure of this game does any justice to quality of this game. The number of postings and readership of this official game discussion board seems to be not so high. It is not fair. This damn good game should be played by and appeal to wider audience than it did. Is this game belongs to minor genre which has only appeal to limited fringe audience?

Why? Why so low on sales rank just in three weeks?