How to revive sales and save this great game.

[He111]

Ok, I've been thinking long and hard .. ok, short and soft, about why CLOD didn't sell like the original IL2 and have come up with a few ideas.

From my experience, the original IL2 was a success in Russia first, promoting a forgotten arena. Once word got around gaming / sim communities that IL2 was a quality game, it quickly became a success in the west as well. This happened in booming world economy when gamers had money.

It's successor has had a totally different experience. Many die-hard IL2 fans were disappointed with it's build quality once released, other fans couldn't wait for long release date or were financially crippled by the GFC.

So how can CLOD / BOM be a financial success? I still thinks it's possible, it has high quality models and excellent destruction details so can be a quality sim. 1C needs to redefine who their target market is.

(1) Change target audience from average gamers (younger) to middle age flight sim lovers - generally people in the aircraft industry or similar. These people are generally financially better off and are more familar with a WW2 setting.

(2) Don't reduce prices of CLOD nor BOM to gain sales, guarantee BOM is stable on release and price it accordingly. Older professional people will pay for quality.

(3) Re-release CLOD with BOM as a "Battle of Moscow / Battle of Britain / Spanish Civil War" triple combo, but only after the games are stable.

(5) Advertise the game in Aircraft / pilot professional magazines, targeting this professional potential new market.

(6) Once CLOD / BOM can gain a small professional client base, it can look to a wider gaming audience once economic times improve.

Just a few t houghts ...

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