1C Company announces retail distribution agreement with GDL

[Evgeny]

1C Company and GDL announced today an agreement that will see GDL bring previously unreleased and back catalogue 1C titles to specific retail markets. Under the multi-territory agreement, GDL will be responsible for the distribution of 1C budget and mid price PC titles, promoting them under the new “Underground” brand name incorporating its Red-Gold product line imagery. This is a chance for the consumers in such countries as UK, South Africa and Benelux countries to enjoy new gaming titles, within the budget and mid price sector, rather than just previous titles that have come down from full price.
1C and GDL are launching a multi phase strategy, being that the first phase is to release 12 titles on April 1st 2008 across the territories, and to move to phase two which will be a further release of 12 titles.