IMO there are two key reasons why the BoB was chosen over the BoF.
1.) Popularity
The BoB was covered in more books than I manage to count and there was an epic movie made about it. The BoF has been "forgotten" - most probably because France and the UK got their @sses handed to them in it (for reasons which go far beyond the scopes of a military simulation). The BoB, however, was stylized into the ultimate standoff between the forces of good and evil, as desperate battle for the survival of the "western civilization". As such the BoB is known to many, even many people who do not care about aviation or military history. IMO the BoF has more potential as an AddOn ...
2.) Scope
For the BoF the map would have to be much larger and incorporate parts of the Ruhr area which might tax computers more than perferable. However this is secondary to the other main advantage of the BoB - the limited number of objects (trucks, tanks, guns, ships and aircraft) necessary to simulate it. And it adds the bonus of having a static frontline so creating the campaign engine might be a little easier at first.
The less work Maddox Games has to put into the objects and their systems the more time the programmers have for working on the core engine. And that can never be wrong.
My 0,02 € ...
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