Going gold?

I'm wondering if Ubisoft is looking at IL-2 as the model for how they are going to play things this time. When IL-2 was released it wasn't a first week blockbuster, more of a slow-train that picked up a decent amount of passengers over the course of its lifetime. Almost all of that was a result of reviews and word of mouth. Given the target demographic (flight simmers) there isn't that much competition so typing, "flight sim" into google is probably going to give you a result or two on the first page, all without Ubi spending a cent.

Maybe they're thinking, "A big ad campaign is going to have diminished results given the demographics, the required hardware, and the small market PC sales have become". It's assumed it will make money slowly over time, so why bother spending a lot of money advertising it if it's not going to see those blockbuster results?

What I really find shocking is the state of the web page. It's a screen cap used as a background, a trailer, a link to Ubi's shop, and a link to the forums. It was obviously done in less than 5 minutes and really gives you no information on the game whatsoever! What do you fly, what do you do? Is it super-realistic or a game similar to HawX? It's like the game was going to be released, then they scrapped it 4 months away from release and forgot to delete their temporary web page.