Promoting Il-2:CoD - what should the public be told?

[Avimimus]

I figure that the community has an opinion on everything. So - why not have a thread on this?

There are lots of things one can say when promoting a product - for example that it is six years in development (~12 if you include earlier versions of Il-2, which we should). Or the number of awards the original Il-2 got.

Any innovative ways to communicate 1) What a simulation is 2) What Maddox Games is 3) etc...