S!
Some healthy competition would do good for the industry. Seems that these 2 rivals are too concentrated on their "GPU crown hunt" that the average buyer is left out. What use is of any kind of technical gimmick or feature if the average joe can not afford nor get their hands on these new cards?
I could get a 5870HD here for less than 400€ and the estimated price for 480GTX for example is 500-600€, in the range of the 5970HD. Add to this I would have to buy a new GOOD and quality PSU for the Fermi, talking about 100€ or even more and possibly a new case with wind tunnel built in for 200€..hmm..not very appealing for me for the meager FPS gain I would get. Not everyone has the money tree growing in the backyard