to developers: how to boost sales

[Cwl]

If they want this game to sell they need to change the name.

the IL2 Sturmovik may be known in Russia and the Former Soviet Union but that isn't a huge games market- at least not for Xbox 360 or PS3. apart from plane buffs few people know what a Sturmovik was.


If they want to sell this game they need to capitalise on the brand power of the Spitfire in Great Britain and Commonwealth countries such as South Africa, Canada, Australia and New Zealand.

In America they need to capitalise on the P51 Mustang .

If they did this I guarantee it would boost sales 10x.

[Buggins]

Originally Posted by cwl

if they want this game to sell they need to change the name.

The il2 sturmovik may be known in russia and the former soviet union but that isn't a huge games market- at least not for xbox 360 or ps3. Apart from plane buffs few people know what a sturmovik was.


If they want to sell this game they need to capitalise on the brand power of the spitfire in great britain and commonwealth countries such as south africa, canada, australia and new zealand.

In america they need to capitalise on the p51 mustang .

If they did this i guarantee it would boost sales 10x.

lmao

[Cwl]

laugh all you want but having a recognisable name is VITAL in the videogame industry. its called brand awareness.

a good example is Call of Duty: Modern Warfare 2

that is the Sequel to Call of Duty 4: Modern Warfare

Activision originally dropped the Call of Duty part to name it Modern Warfare 2.

But they re-added it a few months later after research said that people did not recognise it as much.

therefore its important that a game has a good name, something recognisable and familiar.

'Spitfire: Birds of Prey'

or

'P51 Mustang : Birds of Prey'

would certainly boost sales.

[Robotic Pope]

Originally Posted by Cwl

laugh all you want but having a recognisable name is VITAL in the videogame industry. its called brand awareness.

a good example is Call of Duty: Modern Warfare 2

that is the Sequel to Call of Duty 4: Modern Warfare

Activision originally dropped the Call of Duty part to name it Modern Warfare 2.

But they re-added it a few months later after research said that people did not recognise it as much.

therefore its important that a game has a good name, something recognisable and familiar.

'Spitfire: Birds of Prey'

or

'P51 Mustang : Birds of Prey'

would certainly boost sales.

Urmmm....... your example just disagreed with your original post lol.

"IL-2 Sturmovik" is the series name. Just like "Call of duty". They kept the call of duty name for Modern Warfare 2 because people recognise the name because of the previous games in thar series. The words "Call of duty" are otherwise meaningless to most of the buyers.

If Birds of prey didn't use the "IL-2 Sturmovik" brand name, the many people who have played and enjoyed the IL-2 PC games would have no idea this is by the same people and would just dismiss it as an arcade game.

[Cwl]

Originally Posted by Robotic Pope

Urmmm....... your example just disagreed with your original post lol.

"IL-2 Sturmovik" is the series name. Just like "Call of duty". They kept the call of duty name for Modern Warfare 2 because people recognise the name because of the previous games in thar series. The words "Call of duty" are otherwise meaningless to most of the buyers.

If Birds of prey didn't use the "IL-2 Sturmovik" brand name, the many people who have played and enjoyed the IL-2 PC games would have no idea this is by the same people and would just dismiss it as an arcade game.

yes but the IL2 Sturmovik brand is an unknown brand to 99% of gamers. it might be big in the PC flight sim world but not in the console market.

besides Birds of Prey looks like an afterthought if you look at the box of the game. in bright bold lettering the average gamer sees 'IL2 STURMOVIK' and thinks wtf is that? before even noticing Birds of Prey which is tiny.

if the average gamer saw SPITFIRE : Birds of Prey or P51-MUSTANG: Birds of Prey they would be far more inclined to buy it. especially those people from the USA and former British Commonwealth.

Its all about marketing. most people do not know the IL2 brand. more people are familiar with the Spitfire aeroplane and the Mustang.

those hardcore PC flight sim fans who know the Il2 brand would probably be on the look out for any new games made by the same company and since so few flying games get released for consoles I think there wouldnt be any danger of them missing this game.

most PC sim fans are more into PCs than consoles however.

[Robotic Pope]

Originally Posted by Cwl

yes but the IL2 Sturmovik brand is an unknown brand to 99% of gamers. it might be big in the PC flight sim world but not in the console market.

besides Birds of Prey looks like an afterthought if you look at the box of the game. in bright bold lettering the average gamer sees 'IL2 STURMOVIK' and thinks wtf is that? before even noticing Birds of Prey which is tiny.

if the average gamer saw SPITFIRE : Birds of Prey or P51-MUSTANG: Birds of Prey they would be far more inclined to buy it. especially those people from the USA and former British Commonwealth.

Its all about marketing. most people do not know the IL2 brand. more people are familiar with the Spitfire aeroplane and the Mustang.

those hardcore PC flight sim fans who know the Il2 brand would probably be on the look out for any new games made by the same company and since so few flying games get released for consoles I think there wouldnt be any danger of them missing this game.

most PC sim fans are more into PCs than consoles however.

Ok here is a example for you. Halo : Combat Evolved. "Halo? what the hell kinda name is that? Isn't that something angels have above them in stained glass windows? pffff i'm not gonna buy that, I don't care that it has a cool looking future soldier on the front of the box"

For a new (to console) series, Box art is FAR more important for sales than a name. The BoP box art is awesome. And as I said by changing the name you alienate the IL-2 PC gamers who I think may suprise you in their number, it's far higher than 1% of sales thats for sure.

[ensoenso]

Originally Posted by Cwl

If they want this game to sell they need to change the name.

the IL2 Sturmovik may be known in Russia and the Former Soviet Union but that isn't a huge games market- at least not for Xbox 360 or PS3. apart from plane buffs few people know what a Sturmovik was.


If they want to sell this game they need to capitalise on the brand power of the Spitfire in Great Britain and Commonwealth countries such as South Africa, Canada, Australia and New Zealand.

In America they need to capitalise on the P51 Mustang .

If they did this I guarantee it would boost sales 10x.

oh lord, why not
P51: U.S.A! U.S.A! F%$K YEAR!
the game that'll free the livin 5h1t out of teh skies

[fuzzychickens]

Originally Posted by Cwl

If they want this game to sell they need to change the name.

the IL2 Sturmovik may be known in Russia and the Former Soviet Union but that isn't a huge games market- at least not for Xbox 360 or PS3. apart from plane buffs few people know what a Sturmovik was.


If they want to sell this game they need to capitalise on the brand power of the Spitfire in Great Britain and Commonwealth countries such as South Africa, Canada, Australia and New Zealand.

In America they need to capitalise on the P51 Mustang .

If they did this I guarantee it would boost sales 10x.

Answer me this:

What plane destroyed more tanks, vehicles, and troops on the ground and had a bigger impact in destroying the German military?

Which plane was produced the most?

What plane did German ground troops fear the most?

The answer to all of these is the IL2 Sturmovik. This game isn't about the P-51 or the Spitfire or even just the IL2 for that matter - but the IL2 is certainly the more fitting name and the plane with a bigger impact in the WWII theaters covered in the game.

Changing it would, like others have said, mean the solid base of long time IL2 fans would not have a clue about this game. These fans are a more reliable base than the average uniformed, ignorant, and impatient typical gamer who would see the P-51 name, buy the game and expect the P-51 to out turn everything and fire laser beams from freaking steroid pumped sharks mounted under the wings and take out the entire German airforce single handedly while they chug a mountain dew and play on a gamepad with the other hand.

I'd rather the uninformed retards play Heroes Over Europe. So, request denied.

[akuma]

Originally Posted by Cwl

If they want this game to sell they need to change the name.

the IL2 Sturmovik may be known in Russia and the Former Soviet Union but that isn't a huge games market- at least not for Xbox 360 or PS3. apart from plane buffs few people know what a Sturmovik was.


If they want to sell this game they need to capitalise on the brand power of the Spitfire in Great Britain and Commonwealth countries such as South Africa, Canada, Australia and New Zealand.

In America they need to capitalise on the P51 Mustang .

If they did this I guarantee it would boost sales 10x.

Normally the basic concept of your post makes sense, but this is possibly one of the few exceptions to the rule.

This game will only really appeal to flight combat gamers, and most FCG fans already know IL2.

I dont think renaming it to Spitfire X, would attract more sales than a pre-established brand.

[ensoenso]

lock this thread please, this is getting stupid

with that being said, in case most of the posters ITT are older then 12
most of you should already know. that to boost sales you need exposure, and a good title alone cannot do this, let alone a NEW TITLE

what you need is MARKETING, i.e. lots of commercials, trailers, demos, etc
what OP should've recommend is to put more of those, not change the title.

now, the decision to use the title IL-2 is because it's already an established brand in the flight game/sim community. so anyone that would like to play this game already knew this game is going to be released.

take for example coca cola zero! you don't market it with a new brand, you use coca cola +, zero because everybody that likes soda already knows coca cola. a new brand would require more marketing resources to achieve the same effect!

i don't really see a reason that justifies OP's proposal other than blind nationalistic pride, ignorance, and or 12 year old USA USA USA!.