Any definitive release date?

[Metroplex]

I know the game is scheduled for Q3 (July/August/September) release, yet it would be nice to know a definitive date so that I can mark it on my calendar and count the days until I get my hands on it, most games like Bioshock 2 already have a release date, why does it take so long to translate it, with computers doing a rough translation and humans the final one it couldn't take that long would it? The waiting is too much to bear!