Hello guys,
Men of War Assault Squad 2 is built on many different Steam services. If we would like to go for a completely "keyless" or "DRM-less" solution, we would have to remove the support for mods, matchmaking, internet multiplayer, profile synchronization, achievements (and thus the whole experience system) and a few other things.
We understand that some people don't like (or downright hate) Steam, but for us, it's a way how to build a well working multiplayer infrastructure along with easy MOD integration and other community services. For a small developer team, it is much more efficient option than building a brand new multiplayer code, setting up multiplayer servers and so on. But if MoWAS2 will do very well (and it's already doing great on pre-orders), the devs might have more money for the next game where they can explore other ways how to introduce the game to players who are not on Steam
At least some good news for Deathmachine - Steam is going to introduce "Family sharing". It is currently in beta stage and you can check how it works here:
http://store.steampowered.com/sharing/?l=english