Because, the word "activation" says once you done it, your game is "activated"
And unless you desactivate it by uninstalling it, it stays "activated" !!
what is wrong with you guys ? have you ever heard of a game that activates itself on each launch ?
it's not called activation in this case but authentication/login in...
activation means you register an account with a CD key or something of the like...
Plus that guy from german ubi forum said it was a one time connection required !
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