Quote:
Originally Posted by aaaaa
If the date is correct, the publisher must hurry. Only two months left until the release date but I haven't saw any marketing effort or game talks on the net. This is bad omen.
Two of the most fatal mistake in releasing old KB:TL was lack of decent marketing effort and good English translation it deserved. Marketing by Atari had much thing to be desired. That was lukewarm at best. The translation was not done by the English natives, let alone professional translator. If it was translated in better English, advertised properly in magazine and game web sites and distributed more widely to retail stores, it would have made into top ten world best seller game list of last year.
Don't repeat the mistakes. Do not publish this game internationally via Atari. They failed to do marketing the KB:TL as it deserved.
Advertise it early if not widely. Release news about it frequently on the game site. Tease the gamer. Announce even *BAD* news. Exposure is everything. Let them KNOW this good game. Don't waste this good money-making opportunity with poor marketing and translation.
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Isn't Turbine suing Atari for its (lack of) advertising and marketing for their Dungeons & Dragons Online? Looks to me that Atari doesn't really do a good marketing job.