They need to blend the two modes together in their marketing.
The way to do it , is to start with showing the arcade mode in all its fun and 3rd person glory like we are seeing, but then they need to explain that after you master the arcade mode you can step it up and find out what it was really like as a fighter pilot in WWII with simulation mode.
They need to sell the sim mode as a replay value factor.
And show in cockpit video where your blacking out from pulling G's (sim mode)!
People will lose it when they see that much depth to the game.
One thing I know for sure, is that console gamers get into their games, and most of them play a game on every difficulty setting so they can get all the game's achievments. Plus if there is a fresh and new gameplay experince waiting on them while getting those harder achievments, then that draws them more into the depth of the game and its gameplay.
Honestly, I really am not a big fan of the word "Sim" any more. I feel like it scares a lot of people away. I personally love the "SIM" style gameplay. but I think that it needs a new name instead of simulation.
If I was involved in marketing this game I would have never even used the name "simulation mode" . I may have called it that in the instuction manual, but on the back of the box, or in comercials/trailers, I would have marketed it as "hard core mode".
Now I would have made a point of telling people in the "flight sim fanbase" that "hard core mode" is really simulation mode, but for marketing purposes I wouldn't use the word simulation.
This is kind of a example.
Look at all the people on console that play COD(call of duty) and a lot of people play hard core mode.
When cod 4 came out, almost no one played Hard core mode, but now it has grown to have a huge following. Its pretty much Cod's sim mode.
Its Activision's way of making COD a more ,sim style FPS, because 2 hits you dead,if you team kill 2 people your kicked. Its a very brutal and unforgiving mode of gameplay compared to the normal mode.
If you go and buy the Pc version of the game, Its all Hard core mode. There is no other modes on the pc like there is on console. Also pc doesn't call it Hard core mode.
Activision's marketing people understood that they couldn't just take the gameplay from the pc and give it to console. If they did, the majority of people on console wouldn't get into it because it was to brutal and unforgiving for casual gamers. (just like simulation games)
They then took the pc gameplay and made it its own seperate mode on the console versions. They added achievements that you can only get from playing "hard core mode" and in turn that mode picked up a huge following.
Marketing brilliance !
These are the kinds of things they need to do with the marketing of BOP.
PS, 1C, If you are every hiring in the marketing department, send me a PM !
DESODE
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