I think some hd vids on xbl would be a great way to generate interest.
Also a new 'hands on' session with the major gaming sites (ign, txb, gamespot etc) would be good. I think it was June 08 that these major sites last mentioned bop.
Love it or hate it hype is the way games are sold these days. With battle stations and Heroes over Europe coming out around the same time, bop will need a rocksolid marketing campaign. (marketing is what I do - anton, send me a message if you need a hand with the Australian marketing campaign).
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