Stress less, im sure SoW will be just as friendly to both on and offline players just as il-2 is.
If the forums are anything to go by, BOTH communities form a significant proportion of the game. To ignore either would be like cutting your already niche market in half.
Pay to play only becomes an issue when the company is running the game servers, it really has no place in this discussion.
Personally i think the single most important aspect in keeping a game running for a long time is community. Nothing will keep me coming back to a game 2 years after playing it like a good bunch of people waiting to greet you when you log in. Simple in-game tools like friends lists, integrated VOIP and squads can give this aspect a big boost.
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