Don't forget each shader is a programmable core. The 280GTX has 240 of them. That is some serious parallel power, and they can be programmed using C and C++.
I suspect that is why Intel is making a lot noise lately about how GPU's will never be good for everyday computing. But I reckon their $hit'n their pants at the prospect that GPGPU's (General Purpose GPUs) are becoming more than just a fleeting hobby now.
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