S!
Which I see is a good thing. The flagship cards are after all not the main market but the mid range of 200-300Euro/Dollars. But for the companies the most important is of course right to brag with the fastest card on market
For now I am more than happy with the performance of this AMD 7970HD. It screams thru all games I've thrown it and by a margin over my previous 6970HD. The card is quiet, uses less power and temps are in check too. So far seen 30'C on idle and some 63-70'C while gaming..my case and cpu fan make more noise than this card

Now it is just to wait for the drivers to mature a bit more, AMD has done great work with the card and their long term plan seems to pay off now