Quote:
Originally Posted by baronWastelan
Never let facts or data get in the way of bold proclamations.
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Which is precisely why I didn't state it as a fact.
I don't work in the car parts industry, so I say "I would imagine" because the industry in which I DO work deals with this sort of thing all the time.
I do cost estimates. I know for a FACT that major consumer food plants will dump the exact same product into different branded containers that sell for widely varying prices. All on the same shelf!
The consumer will go to the store. Balk at buying the 'cheap' one since it can't be as good as the one that is 20% more. The one that's 40% more is just a rip-off, so the shopper says 'I will be a smart consumer and buy the middle priced one. It must be better than the cheap one, but not overpriced like the expensive one'.
Without knowing it, they've just made a 'choice' between three of the same product and paid 20% more for the pleasure!
So, I 'imagine' that industry and market tactics being what they are, the car parts industry operates much the same way.
I would also imagine that at one point in your life you've probably been the consumer in the example above without realizing it.