The logo is a .wmv (windows movie file) and is probably passed of to the Windows Media player (see the .Net class library namespace System.Windows.MediaPlayer) thus not directly coded by the developer. If you double click that file it will open in the Windows Media Player which probably uses the same .Net class library. At least, that's the way I would do it. Writing code to play a movie would be pretty complicated and stupid when it is already available.
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