I think 1C should offer a download and mail-order service themselves. The game will promote itself within the community and you could send some copies for review in magazines and web sites. This way you will reach everynone interested in an advanced flight simm. And they will all be able to order via the 1C site.
I don't know how large the market is for causal buyers in traditional stores, but I think the market is moving towards digital downloads and web-stores.
/Hans
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