A launcher.exe error usually points to a corrupt update file Mr Chap. Within the Steam Library there's an option to check the game integrity. I'd give that a go.
Also, it's worth posting up your rig details as someone may be able to offer some config advice whcih will help your specific set up.
Good luck!
Badger
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CPU: Intel Core i7-3960X 3.33GHz oc'd to 4.50GHz RAM: Corsair Dominator 16GB DDR3 (1600MHz) HDD's: Crucial RealSSD C300 128GB 2.5" SATA 6Gb/s SSDrive and WD 1TB SATA 6Gb/s 64MB Cache GC: x2 GeForce GTX580 1536MB GDDR5 in SLI - Win7 64 Ultimate - X52 Pro - Saitek Pro Pedals - TrackIR 4
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