You people have a totally wrong impression of what Oleg was and what he could do. Maddox Games was and is just a very small branch of the juggernaut 1C. 1C is comparable in size with EA, just to give you an idea of the dimensions involved. As such Oleg never had that much say when it came to whom 1C deals with. And he certainly never had the freedom to decide to give Ubi a kick in the hinder and publish things alone - those things were decided by people with a lot more say within 1C. He was certainly asked, but in the end it was not his voice that mattered.
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