Quote:
Originally Posted by Hellfire257
Regarding the Maths, even a 2% loss is massive. Lets say 1C sell 1,000,000 units. Now, factor in the lost sales: what is 2% of 1,000,000? 20,000. 20,000 units at £30 of revenue each is £600,000 lost. So, that is nothing, of course. Would you turn down £600,000 of revenue?
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What you seem to overlook is the tens of thousands extra sales they will get due to using Steam.
Steam has over 30 million "active" (logged into in last 30 days) user accounts and those will almost all see an add for IL2: COD at some point..either while browsing the games list or during sales when it's put in the spotlight.
So the 2% that might not buy the game because of Steam will be dwarfed by the thousands who will discover IL2 thanks to steam and buy subsequent releases+tell their sim oriented friends.
In the end it's a no-brainer for any company really. (even ignoring the provided anti-cheat)