I like STEAM and it's features. It's very comfortable and easy to use.
IMHO it's a great chance for CoD to get more attention by various means:
1. e.g. IL2 is amongst the highest-scoring games in Steam and a real bargain.
2. STEAM supports community-groups, which is:
- an ideal news-portal in a magnitude much larger than Banana+Ubi-Forum
- a great support for Squads and Groups flying (complete with Squad-Banners, MOTD, rankings, organizing 'clanwars', etc.)
- a nice communication platform to attract new customers and share knowledge with them
3. STEAM support Auto-Update. A great help! If you don't think so, make up your mind and count the posts in both forums where new players ask for patches needed and their installation-order.
4. STEAM gives much more money to Oleg than any other distribution method
5. You can install STEAM on any PC you want. Download your games there and play. No more "7 activations for your lifetime are enough".
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