Good find Novotny! The problem with the high street stores like GAME and Gamestation here in the UK (both fall under the same parent group) is that not only to PC publishers get the shaft from them but also console publishers. First the high street stores gave over most of their shelf space to console gaming but now have given over a lot of that space to used games sales. Console developers are not so happy with them and came up with incentive's for people to buy new like EA's online pass system. The shops don't like this but they still promote used games over new which is why console gaming is also going digital distribution - the PC with Steam is well ahead of the curve.
Microsoft could have done so much more with Games For Windows Live. It seems now they might realise that if you read
this article where they pledge to make the service better but has Steam already got a stranglehold on PC digital distribution?