Very few of them will actually not get it. Steam is fine, and eventually they will come to realise that. I've been through this before with recalcitrant gamers refusing to use it... until they did.
And Steam will ensure the game is seen by millions, without expensive advertising. Losing 6 sales on the banana forums but gaining several hundred thousand on Steam is a no-brainer.
I'm sorry to see anyone decide to miss out because they are afraid of what will be the standard way to buy games within the next 5 years, and the only way within 10, but if you don't like the future, you don't have to go there. Some people will never accept change. It's a pity.
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