Thread: Going gold?
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Old 03-04-2011, 08:24 AM
Vevster Vevster is offline
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Quote:
Originally Posted by Kikuchiyo View Post
The only issue I take with what you are saying is that Steam sales cost the company(s) offering games through them a higher margin of profit (estimated 70% vs 30% for retail) so it is technically more profitable to offer your games solely through steam than through Steam and B&M stores. .

I don't quite understand your first sentence "Steam sales cost the company(s) offering games through them a higher margin of profit "

Do you mean Steam takes a higher cut? That would be exact but contradictory to what you write further


Steam, as a publisher often take a higher % than a retailer. That's because they act both as publisher & retailer for some games. They can take as much as 80% of price for some indie games....They take the risk with infrastructure as a retailer takes the risk with shelf space.

So when you say "it is technically more profitable to offer your games solely through steam than through Steam and B&M stores. " I'll answer "it depends, and sometimes it's quite the opposite". Each case is different; too many parameters to sum up.

Some people do not like DLing games, via Steam or else.

Best thing today is to offer both DL & boxes, gives a broader audience. That's why publishers like Ubi also offer games on steam.
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