Actually, the He111 was also used as a civilian transport and mail carrier to sidestep the restrictions of the Versailles treaty, so it's not really that strange seeing the Fw200 following a similar route.
The difference was that the 111 was probably designed from the start as a combat aircraft and disguised as a civilian one, while the Fw200 was a genuinely civilian airliner pressed into military service for lack of other alternatives.
The reason that the luftwaffe lacked strategic heavies is usually attributed to the way the air force was used under the blitzkrieg doctrine, a mostly tactical tool to support the advance of a mechanized ground army.
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