If ubisoft could pull off a trailer like the Dead Island one then maybe CoD would get some more attention. Dead Island is a game that's been in development for quite some time but a lot of people -including me- hadn't heard about it until a couple of days ago. It could actually be the best game trailer I've ever seen because most game trailers are to be fair,
xxxx. This is 5-star viral marketing, no expensive TV-ads, no posters just a darned good online trailer. Now remember, this game was quite unknown until a few days ago.