I am pretty much sure that Ubisoft is not showing much because there is nothing much to show to the general public.
It's obvious that 1C is doing their best assembling and optimizing their code base so it's hard for them to get everything in order to look and play like a finished game.
Plus, I think Ubisoft isn't going to allocate that much marketing resources for a niche game, we are not going to have a final website till probably really close to launch. If they spend all their resources now, they will have much less to work with at the launch of the game.
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