What a human response (from Luthier). I really admire the honesty and the amount of info that is shared. Most companies would say "It's all perfect, it's exactly as we planned".
I like the video for the same reasons - it's just some guy showing off footage to other people who like the same kind of thing.
It sounds like some things are missing currently. Oh well. They'll show up sooner or later. That dynamic campaign idea already sounds great.
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