Design Fail.
It looks like ass. Worse, it looks like cheap ass what with the chrome plastic look (even if it's machined it looks like fake chrome) and symmetrical button layout. Are they trying to appeal to the console market? I agree it's a total demographic fail.
They should have went for an industrial look with functionality in mind.
Too bad cause I'd like them to do well at least so there's another player in the market but good luck getting any serious bank funding from this.
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